Football business consulting.
Advisory and research for clubs, academies, sports organisations and companies entering or expanding within European football.
Areas of work
Markets
Understanding a football market before committing to it — structure, economics, regulation and the people who actually decide things.
Organisations
Working with clubs and academies on how they are built, funded and positioned.
Expansion
Growth beyond the home market — commercially, institutionally and through partnerships.
Most football projects fail on ordinary business grounds, not football ones.
Underestimated running costs, revenue assumptions borrowed from a different market, governance that cannot survive a bad season, and partners chosen because they were available rather than because they were right.
Our work is deliberately unromantic. We research the market, examine the assumptions, and set out what the project would need in order to work — including, when it applies, the conclusion that it will not.
No outcome is guaranteed. We are engaged for work and coordination, not for results that depend on clubs, markets or third parties.
What are you trying to build?
Bring the plan you already have. It is usually faster to test an existing thesis than to start from an empty page.